BULGARI GLACIAL ESSENCE

This campaign was a true labor of love, shooting during the midst of the pandemic in the Grand Tetons - a surreal moment. This project was through agency North Six & LR Creative for Bulgari Perfumes and included a social launch over the span of a few weeks leading up to the product launch including a total of 17 individual pieces of video content including awareness campaign videos and Q&A content with each celebrity talent. Each talent had individual & specific videos for them to use on their own socials, and with hero videos for the brand itself to generate awareness with, as well.

Talent includes Jay Alvarrez, Evan Mock, Xavier Serrano, Keith Powers

COLORFX BY IMPRESS LAUNCH

Always love a good launch. This included a video banner on the landing page, along with ecom rollover videos & a how-to apply video; which you can see play out in the video to the right. Once clicking into the shopping page, there are automated videos that show a moving visual of each sku you hover over. This process involved a ton of tedious problem solving which I am lucky to have learned from and be able to hold onto for later application. The same banner video was run as awareness media through Meta, Youtube, Tiktok & Pinterest, and garnered double the sales of the previous collection.

 REVOLVE AROUND THE WORLD

These series of videos followed the activities of influencers throughout the infamous #RATW (REVOLVE Around The World) trips. These elaborate and extremely well organized trips (shoutout to the REVOLVE team!) showcased and branded REVOLVE to be the dominant social-focused clothing platform it is today. They took viewers into the day of the life of REVOLVE and what it means to be part of their world through social campaigns that garnered millions and millions of views, involving celebrity talent and influencers such as Chrissy Teigen, Romee Strijd, Elsa Hosk, Shay Mitchell, Aimee Song, Camilla Coelho, and dozens (maybe hundreds?) more.